Software Asset Management (SAM)

What is SAM?

SAM allows asset managers to track and manage software licenses in a unified platform, they can tap into automated workflows to lower costs and stay compliant. Watch the 2 minute video below for an overview:

Learn more about SAM in action on the ServiceNow YouTube channel here.



I was the only designer for the dashboard module. I worked with another designer on SAM, 5+ PMS, a UX researcher, a content writer, and an engineering team.


This project lasted 1 quarter


The goal was to take the existing dashboards, simplify and improve them while converting them into the new design system. We redesigned the entire information architecture of the product and shipped SAM. For more information request to view case study.